Content Brainstorm

The images below are from our brainstorm which we did to collect idea's for the content of our documentary
 

Target audience research- audience video and voice feedback

Target Audience Research - Results and Conclusions

Question 1

The majority of the people who completed the questionnaire where females.

Question 2

From looking at the bar chart we can see that the audience we asked were between the ages of 16-25.

Question 3          

When we asked the question, ‘Do you eat takeaway?’ 100% of people asked said yes.

Question 4

From looking at the bar chart, the most popular answer for how often do you eat takeaway was twice a week.

Question 5

For this question we were given a variety of different type of takeaways, the most popular type of takeaway though was pizza.

Question 6

The majority of our audience said their favourite thing about takeaway was the taste.

Question 7

From looking at the graph, it tells us that the thing that people disliked about takeaway was the fact its greasy.

Question 8

From asking this question about how many takeaways are within walking distance, it gave us an idea of how many takeaways are within a certain area, the two most popular answers were 6 and 10+.

Question 9

Most people said that everyone within their household ate takeaway.

Question 10

The top two answers for the question showed us that people on average spend £10 on takeaways.

Question 11

By looking at this pie chart, we can see that people buy takeaway because they like the taste.

Question 12

From looking at this chart, we can see that the most popular time of day to buy takeaway is evening.

Question 13

When we asked this question about what day do you buy takeaway, people mostly said Saturday.

Question 14

For this question, we asked what comes to mind when you think of takeaway,  we got given a variety of different answers, this is what people said:

• Family
• Tasty
• Fat
• Fast
• Grease
• No washing up
• Poppadoms
• Easy
• Food
• Chips
• 'mmmmm'
• Chinese
• Chicken

 

Questionnaire Write-Up

1.       Are you male or female?
Male
Female

2.       How old are you?
16-25
26-40
40+

3.       Do you eat takeaway?
Yes
No

4.       If yes how often?
_________________________________

5.       List your 3 favourite types of takeaway in order of preference?
1.
2.
3.

6.       What do you like about takeaway?
______________________________________________________________
7.       What don’t you like about takeaway?
______________________________________________________________
8.       Approximately how many takeaways are within walking distance of your home?
______________________________________________________________
9.       How many people in your household eat takeaway?
_______

10.   On average, how much do you spend on takeaway?
0-£5
£5-£10
£10-£20
£20+

11.   Why do you buy takeaway?
______________________________________________________________
12.   What time of day do you buy takeaway?
Morning
Midday
Evening
Other: (state below)
______________________________________________________________
13.   What day of the week are you more likely to buy takeaway?
_____________________________________________________________
14. What comes to mind when you think about takeaway?
______________________________________________________________         

Brainstorming

When first going through and looking at what we can base our documentary on, we came up with a variety of ideas:

• Food - different types of foods avaliable
• Social networking - risks - cyber bullying
• Fashion - how its changed through the years, old fashion coming back around
• Music - concerts - specific artists - rise and fall
• School - are exams getting easier in comparison to 15 years ago - O-Levels
•  Weddings - different cultures e.g. indian, gypsy, african
• Youth culture/crime - are teens committing more crimes than adults? 
• Unhealthy/healthy food - fast food restaurants
• Exercise - are people getting enough exercise?
• Young models - 16 and under
• Cars & teenagers - insurance
• Young fame - do people end up taking it too far?
• Retail stores - shopping culture - how its changed
• Cities - city culture
• Footballers - the money behind it
• Tattoo's - why they first came around
• Youth holidays - 18-30 year olds
• Alcohol abuse - are teenagers drinking more, and why?
• Mental illnesses
• Police - different types of things they have to deal with
• Accidents in sport
• Families - how things have changed
• Travelling - do people still go sight seeing?
• Security

We then had to narrow it down and decide which topic we'd most like to make a documentary on. Our chosen topic was food, we brainstormed and gathered different ideas.
We thought of pro's and con's of take away and put them into a mind-map, the idea's we collected were:
Pro's:

• Quick and easy
• Can sometimes be cheaper than making a full meal yourself from scratch
• Efficient - in a rush and not having the time to cook
• Allows you to try new styles of food from across the world/global foods avaliable at ease

Con's:

• Some are made out to be healthy but they're actually not
• Sometimes the ingrediants used aren't fresh produce, such as - processed meat, foods taken from frozen
• Certain takeaway places are more expensive
• High calorie and fat content

Initial Idea's

Within our group, we decided that we would base our documentary on Take Away foods. Based on the idea's we thought of when our programme could be shown, the target audience for the documentary and the channel it will be shown on.
Channel: Channel 4
Target Audience: 16+
Time Shown: 8.30-9.00pm
The day that we have chosen to show our documentary is a Friday.

TV Scheduling

TV Scheduling on Prezi







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