Codes and Conventions of radio adverts

Today in the lesson we looked at the codes and conventions of radio adverts, in groups we came up with a list:
The codes and conventions of radio trailers are:

• They last for 30-40 seconds
• There is a sound bed used behind the main speaking in the advert
• There is an indirect link to the documentary- for example the idea of the documentry will be followed in the advert but it still keeps the adience wondering what the programme is about so that the audience is more intrigued to watch it.
• There is a summing up of the information at the end of the advert, which is usually the same voice as the voiceover in the documentary. This includes the title of the programme, the time that it will be shown and the channel that the programme is on.
• The advert includes clips from the documentary
• There are at least two different voices in the advert, one of which is the voiceover from the programme.
• Sometimes sound effects are used in the radio adverts
• The tone of the advert is usually informal although depending on the genre of the documentary, this can vary.
• The voices in the advert have clear pronunciation and a standard accent
• The target audience is adressed in the advert.
• The voiceover anchors the advert
• The voiceover includes the audience through the use of rhetorical questions
• The slogan of the documentary is said in the advert.

Voiceover Script

45% of people in the UK like the taste of fast food too much to give it up. Most families spend £3.40 on fresh vegetables per head a week, but they spend up to £4.20 on takeaway. In the UK, over 277 million portions of chips are sold per year and 15% of the UK’s population visits a fish and chip shops on a weekly basis. It certainly looks like the takeaway is here to stay.

(25secs)

Voxpops

Interview with Asda

Archive material of Gavin & Stacey

Takeaway is one of the largest growing types of convenience foods, with families on average consuming at least one takeaway per week. Most people have 7 different types of takeaway within walking distance of their homes but Indian and Chinese style takeaways the most popular.

(15secs)

Interview with the big cod

Interview with mark

The majority of Chinese chip shops also sell fish and chips as one of their main products but are still many takeaway shops which believe in only selling the traditional English meal of fish and chips, these types of shops disagree with the fact that Chinese takeaways are also selling fish and chips because they feel they are less capable of making the British dish at a good quality. Supermarkets sell Takeaway Bags which include a side dish and a main meal in Indian and Chinese styles.

(29secs)

Photographs taken during the editing process

The photographs and screengrabs below were taken during the process of editing our documentary, radio trailer and newspaper advert.

Edit Decision List

Today in the lesson we completed an edit decision list, this is where we decided what footage we were actually going to use in the first 5 minutes of the documentary.

Photographs from filming

The images below are evidence of us filming cutaways and interviews as well as voiceovers and radio trailers.

This picture was taken when we were filming our radio trailer

This is us adjusting the sound for the voiceover

This is when we were reviewing the voiceover

This is our finished radio advert

These are the tools we used to edit the sound and video

Logging Sheet

In todays lesson, we had to creating a loggings sheet where we had to log all the footage we had captured.

Planning - Interview Questions

Planning - Interview Questions on Prezi

Planning - Frames

Below are the frames we drew for our interviews and we chose which side to film the interviewee on for each interview.

Above shows the framing for the Marigolds interview.

This is the framing for Kit Chan interview, she cooks Chinese meals from scratch.

This is the framing for the interview with Mark, he owns a cafe on the seafront.

This is the framing for the Nelson interview about their curry & pint nights.

Planning 1 - Story Board

Running Order

Running order Jess, Beth and Christie
Opening sequence	19 Secs
Speed ramped shots of hand held camera buying takeaway foods from Asda- Voiceover with facts and figures	26 Secs
Voxpops of peoples favourite takeaway ending on Indian	8 Secs
Interview with Asda buyer- Gill Webb, talking about Asda food ending on Indian	47 Secs
Archive footage of Gavin and Stacey ordering takeaway	6 Secs
Voiceover saying how there are many other types of convenience food with images of takeaway menu’s	15 Secs
Interview with The Big Cod talking about them selling Fish and Chips	34 Secs
Interview with Mark about his location on the seaside and how his seaside cafe does not sell fish and chips	58 Secs
Voiceover of how  Chinese takeaway sell Fish and chips Voiceover  about how easy it is to get Chinese food with shots from Asda on Chinese takeaway bag	20 Secs
Interview with Kit Chan about Chinese food and takeaway	57 Secs
Shots of food packets with a voiceover saying that takeaway is here to stay	10 Secs
Back to interview with Asda Buyer about their takeaway bags	30 Secs
Montage of fast food boxes, shots of ready meals, with a voiceover about how it’s never been easier to get convenience food	15 Secs
Voiceover filming chip pans and voiceover of grease and fats	20 Secs
Interview with a nutritionist about how unhealthy it is- cutaways to relevant shots	1 Min 40 Secs
Close up of Pizza box	5 Secs
Advert Break	3 Minutes
Big close up of pizza box-At Your Convenience	5 Secs
Voiceover explaining how takeaway has changed over the years with archive material of old fashioned takeaways, and black and white pictures	30 Secs
Interview with an OAP explaining what takeaway used to be like when they were younger to what it is now	1 Min 20 Secs
Switch to interview with a 14 year old who buys takeaway regularly and what it is like for him	1 Min 10 Secs
Contrasting clips from the 2 interviews of the young person and the old person talking about the same topics	30 Secs
Voiceover talks about pizza and kebabs with shots of people entering a kebab house after a night out	30 Secs
Voxpops of people saying their favourite pizza/kebab	30 Secs
Interview with a pizza shop owner	1 Min
Voiceover about the cost of takeaway	20 Secs
Back to the interview of the older person saying about how the cost has changed	10 Secs
Interview with a parent saying how it is cheaper to buy a takeaway than cook a full meal	30 Secs
Voiceover saying how it’s not only the cost that people are buying more takeaway, it is also more publicised and shots of billboard adverts and some TV adverts	30 Secs
Archive material of the ‘fast food rockers’ pop song	20 Secs
Dominoes advert	20 Secs
Voiceover of how different cultural food at our convenience with clips of shops advertising more versatile takeaway e.g. Sushi	30 Secs
Interview back to Kit Chan about what she cooks at home- How it is different from takeaway	1 Min 30 Secs
Voiceover of Chinese New Year with clips of China Town and archive material of Chinese New  Years	30 Secs
Interview with council member who plans Liverpool’s Chinese New Year Events throughout the city	40 Secs
Conclusion of takeaway with a voiceover and shot of food being packed away and being taken out of the shop	30 Secs
Closing Credits	20 Secs

Our running order is above and highlighted is where our 5 minutes ends.